Why are People Visiting my Website but not Buying? (and How to Fix It!)

Here are 5 possible reasons why:

• Your website is too cluttered
• You have all stock photos
• You don’t have enough call to actions OR they aren’t clear enough
• Your website is a little too slow
• Your website has no personality

If your website isn’t converting like you hoped, meaning people are visiting but not booking, buying, or reaching out..this one’s for you. Let’s talk about the top website mistakes that can quietly turn people away… and don’t worry, these are super fixable. I’ll tell you exactly how to increase website sales. 

1. Your website feels cluttered (especially on mobile!)

Ever click a website on your phone and feel like you’re scrolling forever through a wall of text?

Yup, that’s what I’m talking about. What looks nice and spread out on your laptop might turn into a novel on a tiny screen.
Keep your copy short, sweet, and easy to scan.

Think clear sections, bullet points, and just enough info to guide someone without making their eyes glaze over. When in doubt, cut the fluff words and keep only what your visitor really needs to take that next step.

2. All stock photos, no YOU

I get it, stock photos can be super convenient. But if your whole website is full of random smiling ladies shaking hands, it’s time for a change.

People want to work with you. Not only this, but people need to trust you to buy from you.

Even if you’re not ready for a full brand shoot yet, add in some real-life, behind-the-scenes pics when you can.

It makes such a difference. A friendly face builds trust fast, and it helps your dream clients feel like they already know you.

3. Not enough CTAs (calls-to-action)

If there’s only one “Book Now” button hiding at the bottom of your page, you’re making your visitor work way too hard. People don’t want to do too much work to buy what you have.

Your dream client shouldn’t have to hunt around when they’re ready to buy or book. So sprinkle those buttons in throughout your website (after your intro, under your services, even halfway through your homepage).

Think of them as gentle nudges, reminding someone that “Hey you’re in the right place and if you like me and my services… let’s do this!”

4. Your website loads slower than your toddler getting ready in the morning

A slow site can be a dealbreaker and kind of frustrating.

If your page takes forever to load, people will peace out before they even see your beautiful offer.

Heres an easy fix: Resize your pictures before uploading to help keep things lightweight behind the scenes.

You don’t need to be a tech wizard for this, just a few tiny tweaks can speed things up big time and make a huge difference.

My favorite free tool for resizing and optimizing my website photos is ImageOptim.

5. No brand personality showing up

Your website should feel like you, even if you bought a website template…

Add some spice by using your brand colors, your favorite words and phrases, and photos that feel like your real life.

Your copy doesn’t have to be “perfect”, it just has to sound like a human (and like you!) and connect with the person on the other side.

That’s what builds connection and trust, which leads to bookings and sales.

Once you’ve done all of these things, its time to get your website seen by the right eyes. I explain how to improve your website’s visibility in this blog post.

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If you’re reading this and thinking, “Ugh, I don’t have time to fix all this myself,” I got you.

My Website in a Day and Website in a Week services are perfect if you want a clean, beautiful, high-converting site without spending weeks figuring it out on your own.

And if you’re ready to start showing up in Google (instead of just hoping for referrals or for the social media algorithm to bless you), grab my SEO to Grow Toolkit. Its packed with simple steps to help your dream clients find you.

Whether you’re just getting started or ready to finally feel proud of your website, I’m here to help you do it the easy way. Let’s work together to create you a website that gets sales. Fill out my contact form.